A few weeks ago I finished reading Eric Schlosser's
Fast Food Nation. While I continue attempting to reconcile my humanitarian side versus my practical/economical side in relationship to Schlosser's arguments, the book neglects one key factor in the new American pasttime.
If you haven't read the book, Schlosser sets out to unveil the true evils of the fast food industry, primarily focusing on the dramatic "success" of the McDonald's chain internationally. The book attempts to show the gruesome underbelly of fast food, from the marginalized workers employed at franchises, to the meatpackers working under adverse conditions just attempting to keep up with the demand for cheap hamburgers. Unlike Lucy in the chocolate factory, when the assembly line speeds up the meatpackers wielding hefty knives must keep pace despite the risk of hacking off part of an arm versus the hunk of meat before them. And they can't just stuff meat in their mouth because it's just not the same. If Schlosser's allegations about injury cover-ups and the circumnavigation or augmentation of government authority are true, changes are needed. The humanitarian in me says that the working conditions, line speeds, all of the ills along the production chain that makes up the fast food industry, are wrong.
However, despite the arguments, anecdotal evidence and history presented by Schlosser,
Fast Food Nation nearly completely misses one integral factor giving rise to our current state: the American (and further international) consumer. Although at the conclusion of the book, Schlosser indicates one way to curtail the injustice occurring daily as a result of fast food is to simply not patronize these establishments, he fails to mention throughout the course of the text the role of the American consumer on building these fast food institutions. Without the American consumer, there would be no McDonald's, Wendy's etc. No one forces us to eat fast food. We are not completely brainwashed by advertising executives on our choices, regardless of what people might say.
In our "it's not my fault" society, people fail to consider their own role in giving rise to these societal ills. The American consumer has created to the many unfortunate by-products of capitalism and industrialism such as fast food chains and big box retailers. The invisible hand shakes with that of Machiavelli. The end, in the instance of say, WalMart, is cheap prices on goods. So the means for WalMart is whatever means necessary. Currently, those means are using off-shore labor sources (China) to provide goods. The average American consumer does not demand quality. We are a throw away society content with buying $99 VCRs that we'll have to replace in a couple of years.
I could rant on about the direction of America to no end because it concerns me, but I have no solutions on how to stop this unfortunate tide.
Other reading on the subject:
If you need anything to dissuade you from eating fast food, check out
www.dietfacts.com. This website will give you the nutritional value of many restaurant offerings. Despite reading Schlosser's book, I haven't stopped participating in the fast food machine. I found out a recent trip to Krystal, during which I wolfed down three chili cheese pups and an order of fries, gave me a good 1,200 calories and enough fat to fuel me for several days. But at least I had a Diet Coke with it.
Interesting further insight on the meatpacking industry:
http://jurist.law.pitt.edu/paperchase/2005/01/us-meatpacking-industry-cited-for.php